I'm an obsessive systems thinker.
I love building, iterating on, and deepening my understanding of the processes I'm working with.
Here's how I make an impact:
1. Advising on growth strategy from multiple perspectives: measurement, conversion rate optimization, paid media, SEO, and AI-driven operations.
2. Asking the "simple" questions that lead to greater understanding. The ones that are rarely asked or glossed over - due to politics, ego, or a lack of self-confidence.
3. Building and optimizing ad campaigns, landing pages, and creative pipelines (with experience managing budgets of $350,000+ per month).
4. Advising on content strategy and execution.
I love working on hard problems - and working my way through ambiguity.
You're welcome to connect with me on LinkedIn.